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Please reach out if you have any questions. We will do our best to respond to everything as soon as we can.

3070 Blake St., #170
Denver, CO
USA

(720) 608-0735

Timber Trade Co. is a men’s clothing store offering a new take on heritage and Americana clothing. Located in the RiNo Arts District of Denver, CO.

Blog

Notes on Heritage

The Impact of Cheap Clothing

Joshua Greenlee

 Americans produced 15.1 million tons of textile waste in 2013. 85% of all of that clothing has ALREADY ended up in landfills. Read that again.

 Much attention has been cast on what we eat, where it comes from, the way in which it is produced, and the waste we create from it. Consumers in the United States are motivated by certifications and certain assurances of organic, fair-trade, "natural", Non-GMO, gluten-free. This widespread care is relatively new. While a hugely important step in the way in which Americans eat and support small farms, corporations have manipulated what these labels legally mean in contrast to what they actually are. Misdirection is the way in which large food companies use these labels we all know and look for to find every means to dilute and mislead what these labels were originally intended to denote. Farmers are bullied and forced out of business by these companies that use money and political power to their advantage. Foods under the USDA organic labels allow 25 synthetic pesticides and it is becoming extremely expensive for small producers to not only grow our food the right way but to also obtain such certifications as the qualification processes are not only expensive but time-consuming. Anybody familiar with farming practices knows how much time and effort is necessary to keep a farm together and operating smoothly. Non-government funded organic labels have instituted more stringent rules but they are few and far between and less recognizable to the general public. We need to do everything we can in our power to support the efforts of small farms because they are the ones who truly care. Small producers of food and clothing are not rich nor will they ever be. They work because it is what they love and what they believe the world deserves.

Why would our clothing deserve less? Foreign manufacturing has claimed a huge share of the clothing Americans buy and has consequently cheapened not only the prices but the quality of the garments. There is a widespread view by most consumers that cheap clothing is a financially responsible decision but what are the long-term results of these decisions? A pair of quality, domestically manufactured denim lasts for an average of four years of consistent wear. Yes, this seems like a lot of money- it is- but the clothing you wear should be an investment. A cheap pair of denim might seem like a good idea at the time of purchase, but it more than likely to degrade within a much smaller margin of time. A pair of hand-made jeans gets only better with age as the fades bring out a quality of craft and love that is evident to only those that have the pleasure of the wear. Cheap jeans will cost you more money within that four year period than taking the moderate financial hit on the front end and buying a pair that will last and keep fewer garments out of our landfills and put money into the hands of people who love their craft and truly love their customers. We should care who makes our clothing just as much as we care about who grows our food and how. 

 We carry only small-batch clothing made from the hands of crafters that put more time into their product that is even thought imaginable. We curate our clothing with an immense amount of care and personally know many of the people that make the awesome things at our store. We want you, our customer, to care as much as we do and wear with pride everything you walk out of our doors with.

Notes on Heritage

Joshua Greenlee

 A man exhibits a certain perspicacity in knowing he is among those who follow in the footsteps of the figures before him in style and image. During my travels in our expansive world, I have attempted to identify what makes American Heritage so unique in its approach to apparel. I believe in the last hundred years, American men have taken an innovative and progressive approach to define themselves in the most profound and unique of ways. We have proven time and time again that a good pair of jeans and t-shirt will define us in our role as the founders of "cool". Our style has found its weave between the fibers of our generations and denim has been the true refrain. America is taking back its place in textile manufacturing and unrivaled integrity because we have demanded quality of craftsmanship and progressive design; by our people for our people. An idea so obvious and important to our local economies, yet forgotten over the past 30+ years that clothing has become cheap and almost disposable in its inferior construction and quality. Local and national manufacturers and craftsmen have sprouted up and are finding new and innovative ways to reach the public with truly amazing products and ideas. Pride in American manufacturing creates pride in its wearer. I have worked passionately for three years with an idea of a menswear shop that curates products from all over the United States typically not found anywhere in Denver. I have traveled everywhere from Portland and San Francisco to Brooklyn, NY to find what I believe to be the best collection of clothing and accessories found anywhere. I invite you to follow us as we get closer to opening our doors and sharing with you a new way to find your perfect aesthetic for every circumstance you might find yourself in. We promise to offer products of unmatched quality and design in an urban-industrial space that will take you back to American clothing heritage brought forward to the present.

Please stay in touch and keep us in mind as we build out the shop and open this Fall. We will be posting updates of the process and will be having a bash to kick off what we believe to be a wild ride.

Cheers friends,

Joshua